BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Demographic segmentation refers to the categorization of consumers into segments based on their demographic characteristics. This includes variables such as age, gender, income, education, religion, nationality etc.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion.

Detailed explanation-3: -Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.

Detailed explanation-4: -Some examples of gender segmentation are mentioned below: 1. Products for females-Products such as beauty creams, lingerie, sanitary napkins, skirts etc are only for women. These are products which can only be targeted to girls and would be of no use to any man or a boy.

Detailed explanation-5: -Investigating the gender diversity within the advertising workforce in the United States, a study from 2021 found that the largest share of advertisers and marketers, namely 67.1 percent, were female that year. Male employees accounted for 32.9 percent of the industry’s workforce.