BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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cash cow
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dog
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question mark
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star
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Detailed explanation-1: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth. Every product has a life cycle, and reevaluating it at each phase is considered important to managing its commercial success.
Detailed explanation-2: -Dogs quadrant Dogs, sometimes also referred to as Pets, are units or products with a low market share and low growth rates. They frequently break even, neither earning nor consuming much cash.
Detailed explanation-3: -The BCG Matrix: Question Marks Products in the question marks quadrant are in a market that is growing quickly but where the product(s) have a low market share. Question marks are the most managerially intensive products and require extensive investment and resources to increase their market share.
Detailed explanation-4: -A cash cow is a product or business that has high market share and is in a slow-growing industry. It’s bringing in more money than is being invested in it, but it doesn’t have much growth potential.
Detailed explanation-5: -Prioritize. The role that your cash cow plays in your overall business strategy will depend on your priorities. If you want to make as much money as possible, direct your resources and your energy toward maximizing its sales, using other products and services primarily to support it and flesh out your line.