BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Corporate Strategy
|
|
|
Vertical Integration
|
|
|
Concentric diversification
|
|
|
Conglomerate diversification
|
Detailed explanation-1: -Corporate strategy identifies the set of business, markets, or industries in which the organisation competes and the distribution of resources among those businesses.
Detailed explanation-2: -A corporate strategy identifies the set of businesses, markets, or industries in which the organization competes and the distribution of resources among those businesses.
Detailed explanation-3: -A concentration strategy involves trying to compete successfully within a single industry. Market penetration, market development, and product development are three methods to grow within an industry.
Detailed explanation-4: -Related diversification occurs when a firm moves into a new industry that has important similarities with the firm’s existing industry or business lines (Figure 8.11 “The Sweet Fragrance of Success: The Brands That “Make Up” the Lauder Empire”).