### STRATEGIC MANAGEMENT

 Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In BCG matrix, what is the label of the horizontal axis
 A Relative Market share B Business Strength C Industry Growth Rate D Market Growth Rate
Explanation:

Detailed explanation-1: -The horizontal axis of the BCG Matrix represents the amount of market share of a product and its strength in the particular market. By using relative market share, it helps measure a company’s competitiveness.

Detailed explanation-2: -In a chart you create, axis labels are shown below the horizontal (category, or “X") axis, next to the vertical (value, or “Y") axis, and next to the depth axis (in a 3-D chart).

Detailed explanation-3: -Relative Market Share = % market share of Company A’s product divided by the market share of the largest competing product. Below we’ve calculated the hypothetical relative market shares of five products from one company using the market share of the largest competitor in that industry.

Detailed explanation-4: -Structure of the BCG Matrix The y-axis of the graph/matrix represents rate of market growth while the x-axis represents a products overall market share. Note, the market share is a company-specific metric; while, the market growth rate is an industry metric.

Detailed explanation-5: -The horizontal axis of the GE / McKinsey matrix is the strength of the business unit. Some factors that can be used to determine business unit strength include: Market share. Growth in market share.

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