BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Relative Market share
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Business Strength
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Industry Growth Rate
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Market Growth Rate
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Detailed explanation-1: -The sketch of the BCG matrix, Industry growth rate is the label of the vertical axis.
Detailed explanation-2: -The vertical axis of the BCG Matrix represents the growth rate of a product and its potential to grow in a particular market.
Detailed explanation-3: -The growth share matrix was built on the logic that market leadership results in sustainable superior returns. Ultimately, the market leader obtains a self-reinforcing cost advantage that competitors find difficult to replicate. These high growth rates then signal which markets have the most growth potential.
Detailed explanation-4: -Structure of the BCG Matrix The y-axis of the graph/matrix represents rate of market growth while the x-axis represents a products overall market share. Note, the market share is a company-specific metric; while, the market growth rate is an industry metric.
Detailed explanation-5: -Solution(By Examveda Team) The sketch of the BCG matrix, Market share is the label of the horizontal axis.