BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Three colour matrix
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Stop light matrix
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Strategic Portfolio Matrix
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Colour light matrix
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Detailed explanation-1: -1 Answer. Another name for GE 9 cell model is Stop light matrix.
Detailed explanation-2: -The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix ) is a portfolio analysis tool used in corporate strategy to analyze strategic business units or product lines.
Detailed explanation-3: -The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.
Detailed explanation-4: -Three zones of three cells each are made, indicating different combinations represented by green, yellow and red colors. So it is also called ‘Stoplight Strategy Matrix’, similar to the traffic signal. The green zone suggests you to ‘go ahead’, to grow and build, pushing you through expansion strategies.
Detailed explanation-5: -The GE Matrix is a 3x3 tool that allows you to map different products, services or activities based on the attractiveness of the industry and the strength of the business unit.