BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Stars
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Question mark
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Dogs
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Cash cows
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Detailed explanation-1: -Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share. Cash cows: Products with low market growth but a high market share.
Detailed explanation-2: -Question Marks quadrant These parts of a business have high growth prospects but a low market share. They consume a lot of cash but bring little in return. Question Marks lose a company money. However, since these business units are growing rapidly, they have the potential to turn into Stars in a high-growth market.
Detailed explanation-3: -Explanation: The question mark symbolizes maintaining diversity in the BCG matrix. The BCG Growth-Share Matrix helps companies decide what to maintain, sell, or invest in. The BCG Growth-Share Matrix classifies products into four categories: dogs, cash cows, stars, and “question marks.”
Detailed explanation-4: -A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.
Detailed explanation-5: -Question marks or Problem Child: Products in high growth markets with low market share. 3. Stars: Products in high-growth markets with high market share. 4. Cash cows: Products in low growth markets with high market share.