BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -According to the BCG matrix, managers should divest of any strategic business unit (SBU) that is considered a “dog.” Divest means to liquidate or sell off the business. Why is this course of action recommended for “dogs"? So that the money from the liquidation can be used to fund other projects.

Detailed explanation-2: -According to the BCG matrix, companies should liquidate, divest, or reposition these “pets.”1 In reality, though, such a move might not make financial sense because dogs may already have such low value and could distract management during the sale process.

Detailed explanation-3: -In addition, there are four quadrants in the BCG Matrix: Question marks: Products with high market growth but a low market share. Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share.

Detailed explanation-4: -Dogs. These are low growth or low market share products. There are few chances that they will be profitable, so investors must be careful to decide whether to invest in such companies. Investing in these businesses requires a good understanding of their strategies and prospects.

Detailed explanation-5: -Dogs in the BCG matrix represent the business unit (or a product) that has a low relative market share in a slow-growth market. Dogs may be aged and waning, the company needs to refresh the product or divest the dog from the portfolio.