BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Compared to tangible resources, intangible resources are an inferior source of core competencies. The foundation of many capabilities lies in the unique skills and knowledge of a firm’s employees. Capabilities of an organization emerge spontaneously through the interaction of tangible and intangible resources.

Detailed explanation-2: -The Core Competency of a Company These core competencies are frequently composed of intangible assets that allow a company effectively to compete in marketplaces and to differentiate itself from primary competitors (Willens, 1993; Prahalad and Hamel, 1990).

Detailed explanation-3: -Intangible resources are a superior and more potent source of core competencies because they are less visible and more difficult for competitors to understand, purchase, imitate, or substitute (p. 81).

Detailed explanation-4: -Resources are the source of a firm’s capabilities. Capabilities are the source of a firm’s core competencies. A firm’s core competencies are the basis for its competitive advantage.

Detailed explanation-5: -A company’s people, physical assets, patents, brand equity, and capital can all make a contribution to a company’s core competencies.