BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Demographic segment
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Economic segment
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Political/Legal segment
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Technological segment
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Detailed explanation-1: -The demographic segment is concerned with a population’s size, age structure, geographic distribution, ethnic mix, and income distribution. The economic environment refers to the nature and direction of the economy in which a firm competes or may compete.
Detailed explanation-2: -Age, gender, ethnicity, income, level of education, religion, occupation, and family structure are the most widely utilized demographic segmentation criteria. However, personality is in the psychographic segmentation hence not a demographic base for segmentation.
Detailed explanation-3: -Demographic data include all of the following except: spending habits.
Detailed explanation-4: -Which of the following variables are the most popular for marketers to use in segmenting customer groups? as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation. Demographic factors are the most popular bases for segmenting customer groups.