BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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*Position defense-
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*Mobile defense-
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*Flank position-
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*Counter offensive-
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Detailed explanation-1: -Reliance Jio used the Freemium model of subscription to attract customers. It provided the customers with free internet service for 3 months after which it charged a minimal cost to retain the customers. Because of this disruptive move, it forced its competitors to change the way their business is conducted.
Detailed explanation-2: -The segment that Jio concentrated upon were; people with smart phones looking for high speed internet and good mobile services. The target Group they targeted were Urban & tier 2 middle and upper class segment. They are trying to uniquely position themselves and transform India into a digital and tech savvy country.
Detailed explanation-3: -Jio was touted as an industry disrupter for its ridiculously low data prices and for doing away entirely with charges for domestic calls. The telecom major’s offers was nothing short of audacious – unlimited free voice calls throughout the country and data priced cheap at Rs. 50 per GB.