BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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age and lifecycle stage variable
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income variable
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Social class Variable
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Behaviour Variable
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Detailed explanation-1: -” It is the starting point for any marketers considering segmenting their target consumers.
Detailed explanation-2: -The factors which are be used to segment a market are the segmentation variables. Common variables include demographic, geographic, psychographics and behavioral considerations. Quantifiable population characteristics, such as age, gender, income, education, family situation. The physical location or region.
Detailed explanation-3: -The main examples of behavioural segmentation include usage and purchase behaviour, time-based and occasion, benefit-driven, and customer loyalty.
Detailed explanation-4: -The most common basis for segmentation is demographics, which includes variables such as age, gender, income, occupation, education, and marital status. Other variables that can be used to segment a market include geography, lifestyle, personality, and benefit sought.
Detailed explanation-5: -A: Market segmentation is one of the model in the marketing strategies. The other two concepts in… Q: Market segmentation is a process of breaking down a large market into small groups.