BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Michael Porter proposes how many strategy a subsidiary can use to create value customers?
A
two basic strategies
B
one basic strategy
C
three basic strategies
D
five basic strategies
Explanation: 

Detailed explanation-1: -Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. These are known as Porter’s three generic strategies and can be applied to any size or form of business. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources.

Detailed explanation-2: -The two broad types of subsidiary-level strategy are: a) support and implementation, and autonomous subsidiaries. b) support and implementation, and integrated subsidiaries.

Detailed explanation-3: -Four generic business-level strategies emerge from these decisions: (1) broad cost leadership, (2) broad differentiation, (3) focused cost leadership, and (4) focused differentiation . In rare cases, firms are able to offer both low prices and unique features that customers find desirable.

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