BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Micro environment refers to the environment which is in direct contact with company and affects the routine activities of business straight away. It is a collection of forces or factors that are close to the organization and can influence the performance as well as the day to day activities of the firm.

Detailed explanation-2: -Micro-environment factors include internal factors i.e. customers, suppliers, competitors, etc. whereas macro-environment has external factors like political, social, economic, etc.

Detailed explanation-3: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.

Detailed explanation-4: -Micro environment is the environment that originates inside the organisation and affects the business operations directly and the businessman has absolute control over these forces.

Detailed explanation-5: -In contrast, the Micro Environment encompasses internal factors like consumers, competitors, employees, shareholders, suppliers, and media.