BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Traffic Control Lights
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Electricity Cable Tools
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General Electronics Functions
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Power Failure Concept
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Detailed explanation-1: -The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.
Detailed explanation-2: -The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix ) is a portfolio analysis tool used in corporate strategy to analyze strategic business units or product lines. This matrix combines two dimensions: industry attractiveness and the competitive strength of a business unit into a matrix.
Detailed explanation-3: -Spotlight Strategy GE matrix is also called Stoplight strategy matrix because | Course Hero.
Detailed explanation-4: -Industry attractiveness & Business Strength.