BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -What is PESTLE? A PESTLE analysis is a tool used to gain a macro picture of an industry environment. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. It allows a company to form an impression of the factors that might impact a new business or industry.

Detailed explanation-2: -Introduction. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. It can be used in a range of different scenarios, and can guide people professionals and senior managers in strategic decision-making.

Detailed explanation-3: -The most popular and used tool for performing macro environment analysis is the PEST Analysis, or PESTEL Analysis. PESTEL is an acronym for Political, Economic, Social, Technological, Legal and Environmental.

Detailed explanation-4: -A PESTEL analysis or more recently named PESTELE is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which are used in a SWOT analysis.

Detailed explanation-5: -A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.