BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost.

Detailed explanation-2: -In a nutshell, Michael Porter defines competitive strategy as a long-term plan that an organization executes in order to build a defensible competitive advantage against other players in the market.

Detailed explanation-3: -Competitive scope defines the breadth of a company’s target market. A company can have a broad (mass market) competitive scope or a narrow (niche market) competitive scope. A firm following the focus strategy concentrates on meeting the specialized needs of its customers.

Detailed explanation-4: -Targeting breadth is defined as the number of consumer interests that an ad network uses to form the set of potential advertisers who compete for an ad impression to a consumer in the context of display advertising.