BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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dog
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star
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question mark
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cash cow
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Detailed explanation-1: -The four quadrants are designated Stars (upper left), Question Marks (upper right), Cash Cows (lower left) and Dogs (lower right). Place each of your products in the appropriate box based on where they rank in market share and growth.
Detailed explanation-2: -In business, a dog (also known as a “pet") is one of the four categories or quadrants of the BCG Growth-Share matrix developed by Boston Consulting Group in the 1970s to manage different business units within a company. A dog is a business unit that has a small market share in a mature industry.
Detailed explanation-3: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.
Detailed explanation-4: -Types of SBUs The BCG Matrix (BCG stands for Boston Consulting Group) categorizes units into four categories for portfolio planning purposes. These include question marks, stars, dogs, and cash cows.