BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The four marketing strategic alternatives categories include diversification, product development, market development, and market penetration. Companies can use these strategies as a blueprint to achieve their goals.

Detailed explanation-2: -The top-down approach to management is a strategy in which the decision-making process occurs at the highest level and is then communicated to the rest of the team. This style can be applied at the project, team, or even the company level, and can be adjusted according to the particular group’s needs.

Detailed explanation-3: -2.2 Prescriptive Approach to Strategic Planning This implies that the organisation will intentionally plan and formulate a rational deliberate/intended strategy according to priorities and intentions of top management. Therefore, the approach follows a top-down hierarchical structure and authoritative management style.

Detailed explanation-4: -The top-down approach relies on higher authority figures to determine larger goals that will filter down to the tasks of lower level employees. In comparison, the bottom-up style of communication features a decision-making process that gives the entire staff a voice in company goals.