BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The Boston Consulting Group (BCG) matrix is the best-known approach to portfolio planning – assessing a firm’s prospects for success within the industries in which it competes.

Detailed explanation-2: -The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products. It’s also known as the Growth/Share Matrix.

Detailed explanation-3: -It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s (Strategic Business Units).

Detailed explanation-4: -In this four-quadrant BCG matrix template, market share is shown on the horizontal line (low left, high right) and growth rate is found along the vertical line (low bottom, high top). The four quadrants are designated Stars (upper left), Question Marks (upper right), Cash Cows (lower left) and Dogs (lower right).

Detailed explanation-5: -The Boston Matrix describes the impact of market share and market growth on businesses by using four categories: dogs, cash cows, question marks (or problem children) and stars.