BACHELOR OF BUSINESS ADMINISTRATION

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The first of Porter’s Five Forces model is the ____
A
threat of substitute
B
threat of new entrants
C
bargaining power of supplier
D
bargaining power of buyer
Explanation: 

Detailed explanation-1: -The Threat of New Entrants, one of the forces in Porter’s Five Forces industry analysis framework, refers to the threat that new competitors pose to current players within an industry. It is one of the forces that shape the competitive landscape of an industry, and it helps determine the attractiveness of the industry.

Detailed explanation-2: -1. Competition in the Industry. The first of the Five Forces refers to the number of competitors and their ability to undercut a company. The larger the number of competitors, along with the number of equivalent products and services they offer, the lesser the power of a company.

Detailed explanation-3: -The threat of new entrants is one of Porter’s Five Forces for evaluating a company’s competitive position. The threat of new entrants refers to how easy it is for new competitors to enter your industry.

Detailed explanation-4: -The threat of new entrants is the risk a new competitor creates for current companies within an industry. This occurs when a new company begins selling a similar product or service as an existing company.

Detailed explanation-5: -Porter’s five forces include three forces from ‘horizontal competition’ – the threat of substitute products or services, the threat of established rivals, and the threat of new entrants – and two others from ‘vertical’ competition – the bargaining power of suppliers and the bargaining power of customers.

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