BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Industry attractiveness & Business Strength
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Industry Growth rate & Business strength
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Industry Attractiveness & Relative market share
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Industry Growth & Relative market share
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Detailed explanation-1: -The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.
Detailed explanation-2: -The G. E. Business Model uses Market Attractiveness and Business Position/Strength as a parameter for its measurements. The main importance of the GE Model as a strategy tool is that it tries to answer the question of where scarce resources should be invested.
Detailed explanation-3: -Industry attractiveness is a measurement of how easy it would be for you to have success within the market and establish a competitive position. The more profitability potential in your market then the more attractive it is for the company.
Detailed explanation-4: -The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix ) is a portfolio analysis tool used in corporate strategy to analyze strategic business units or product lines. This matrix combines two dimensions: industry attractiveness and the competitive strength of a business unit into a matrix.
Detailed explanation-5: -Another name for GE 9 cell model is Stop light matrix.