BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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one page
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several paragraphs
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one sentence
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several sentences
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as long as is necessary to convey the message
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Detailed explanation-1: -A vision statement should be concise – no longer than a sentence or two. You want your entire organization to be able to repeat it quickly and, more importantly, understand it.
Detailed explanation-2: -The average vision statement is about 35 words, or two to three sentences. This length seems to be about right for effectively communicating the vision statement to employees. It is long enough to clearly describe the vision but not so long as to be difficult to remember.
Detailed explanation-3: -It doesn’t have a set length. You can craft a one-sentence statement or write a three-page document discussing the company’s future. The goal of a vision statement is to differentiate yourself from competitors and focus efforts on achieving your objectives.
Detailed explanation-4: -The ideal length of a vision statement is a one page.
Detailed explanation-5: -It helps to think of a vision statement as part roadmap, part inspiration. By outlining a long-term vision, rather than just short-term goals, a vision statement helps give the organization shape and purpose.