BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Services have the characteristic of heterogeneity. They vary in output, and mistakes happen in real time, in the customer’s face, which creates a number of challenges for the services marketer. Perishability: Because services are produced and consumed simultaneously, they cannot be inventoried.

Detailed explanation-2: -Heterogeneity – this means that the product is not always the same. For example, inclement weather, flight delays or the bad mood of service staff can make one person’s holiday experience very different from those travelling at a different time.

Detailed explanation-3: -Another heterogeneous marketing example can be used cars. If someone is shopping for used cars online, they will discover many vehicles with different attributes. A used car salesman can offer different features or services to their used cars to attract more customers.

Detailed explanation-4: -Heterogeneity of Services Heterogeneity means that the service quality varies from one provider or location to another. This characteristic explains the difference in prices depending on location and quality of services.