BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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vertical strategy
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horizontal strategy
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conglomerate strategy
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Detailed explanation-1: -a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business.
Detailed explanation-2: -Conglomerate diversification Conglomerate diversification involves adding new products or services that are significantly unrelated and with no technological or commercial similarities. For example, if a computer company decides to produce notebooks, the company is pursuing a conglomerate diversification strategy.
Detailed explanation-3: -Diversification is a corporate strategy to enter into a new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge.
Detailed explanation-4: -Unrelated Diversification-Diversifying into new industries, such as Amazon entering the grocery store business with its purchase of Whole Foods. Geographic Diversification-Operating in various geographic markets, which is the corporate strategy of Starbucks, Target, and KFC.