BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Introduction
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Growth
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Maturity
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Decline
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Detailed explanation-1: -A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). A dog measures low on both market share and growth.
Detailed explanation-2: -1 Answer. Decline does Dog symbolize in BCG matrix.
Detailed explanation-3: -Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share. Cash cows: Products with low market growth but a high market share.
Detailed explanation-4: -Stars may become “cash cows” if they can maintain their market share until the market itself stars to decline.
Detailed explanation-5: -As I noted in the video, the dogs are those product lines in a market that is not growing and in which you have only a small market share. Typically, this will mean that you should dump these product lines to free up resources for other, higher potential, products. However, there are exceptions to this rule.