BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Invest & Expand
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Select & Earn
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Harvest & Divest
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‘Invest & Expand’ and ‘Select & Earn’
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Detailed explanation-1: -1. What does green symbolize in BCG matrix? It signifies clearance for the firm to invest and expand. The green zone encourages firms to “move forward, ” to develop and grow and pushes it to employ growth tactics.
Detailed explanation-2: -The green zone suggests you to ‘go ahead’, to grow and build, pushing you through expansion strategies. Businesses in the green zone attract major investment.
Detailed explanation-3: -The four quadrants are designated Stars (upper left), Question Marks (upper right), Cash Cows (lower left) and Dogs (lower right). Place each of your products in the appropriate box based on where they rank in market share and growth.
Detailed explanation-4: -Solution: Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.
Detailed explanation-5: -The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. The BCG Matrix is one of the most popular portfolio analysis methods.