BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Invest & Expand
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Harvest & Divest
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Select & Earn
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‘Invest & Expand’ and ‘Select & Earn’
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Detailed explanation-1: -Comparision GE versus BCG-Thus products or business units inthe green zone are almostequivalent to stars or cashcows, yellow zone are like questionmarks and red zone are similar to dogs in the BCG matrix. Difference between BCG and GEmatrices –BCG MatrixGE Matrix1. BCG matrix consists offour cells1.
Detailed explanation-2: -Explanation: The question mark symbolizes maintaining diversity in the BCG matrix. The BCG Growth-Share Matrix helps companies decide what to maintain, sell, or invest in. The BCG Growth-Share Matrix classifies products into four categories: dogs, cash cows, stars, and “question marks.”
Detailed explanation-3: -Solution: Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects.
Detailed explanation-4: -Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share. Cash cows: Products with low market growth but a high market share.