BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -In the best-case scenario, a firm would ideally want to turn question marks into stars (as indicated by A). If question marks do not succeed in becoming a market leader, they end up becoming dogs when market growth declines.

Detailed explanation-2: -Strategy for the Question Marks The question marks are the product or business unit that has a low market share in the high growth market. The question mark product may have potential, but it requires investment in order to increase market share to become the stars.

Detailed explanation-3: -Explanation: The question mark symbolizes maintaining diversity in the BCG matrix. The BCG Growth-Share Matrix helps companies decide what to maintain, sell, or invest in. The BCG Growth-Share Matrix classifies products into four categories: dogs, cash cows, stars, and “question marks.”

Detailed explanation-4: -Fanta, a Coca-Cola product, is one such example where the business units can be seen as a question mark. As the brand has not been able to gain widespread popularity similar to Coke. Therefore, the brand is losing its popularity. However, in some areas, it has been able to obtain a generous sales volume.

Detailed explanation-5: -Prioritize. The role that your cash cow plays in your overall business strategy will depend on your priorities. If you want to make as much money as possible, direct your resources and your energy toward maximizing its sales, using other products and services primarily to support it and flesh out your line.