BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which entry mode seeks limited participation in the foreign market?
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Joint-venturing
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Internet selling
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Licensing
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Horizontal M&As
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Explanation:
Detailed explanation-1: -Licensing or franchising Licensing and franchising are both entry modes that require relinquishing some control and working with a local partner. International licensing is a cross border agreement that permits organizations in the target country the rights to use the property of the licensor.
Detailed explanation-2: -Exporting is a common method used by organizations when they first enter a new country. Companies choose this option as it’s low risk and requires less commitment.
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