BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which entry mode two companies which are not competitor will choose to strategic alliance?
A
Shared supply alliance
B
Quasi-concentration alliance
C
Complementary alliance
D
International expansion alliance
Explanation: 

Detailed explanation-1: -Strategic alliance definition: It’s a joint venture that bolsters a core business strategy, creates a competitive advantage, and abates competitors from moving in on a marketplace. It allows individual companies to achieve more together than they would have on their own. In other words: Coopetition.

Detailed explanation-2: -Another way to enter a new market is through a strategic alliance with a local partner. A strategic alliance involves a contractual agreement between two or more enterprises stipulating that the involved parties will cooperate in a certain way for a certain time to achieve a common purpose.

Detailed explanation-3: -The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing.

Detailed explanation-4: -Exporting is the direct sale of goods and / or services in another country. It is possibly the best-known method of entering a foreign market, as well as the lowest risk.

There is 1 question to complete.