BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which is not a Market Environment Factor
A
Customer related factors
B
Product related factors
C
Marketing Intermediary related factors
D
Economic System related factors
Explanation: 

Detailed explanation-1: -Non-economic environment includes political system, government policies, legal framework social system, cultural values, demographic factors, technological development and natural environment of the country.

Detailed explanation-2: -Macro environment is the environment which is external to the business. It deals with the PESTLE effect. These are Political, Economical, Social, Technological, Legal and Environmental. Hence, competitive forces are not a part of macro environment.

There is 1 question to complete.