BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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increase market share
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increasing sales
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increasing costs of sales
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maintain market share
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Detailed explanation-1: -Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives. The basic purpose of marketing management is to achieve the objectives of the business.
Detailed explanation-2: -There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.
Detailed explanation-3: -Boosting sales growth is the first short-term marketing objective on our list tied directly to revenue or profit. You need to know which financial metrics make the most sense to measure based on your business model and planning. Sales growth can also be tied to a specific product or service.
Detailed explanation-4: -Increase sales of a particular product, in a specific market or price range. Extend or regain market share for an existing product or service. Introduce a new product or product line.