BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Star
|
|
|
Cash Cow
|
|
|
Question Mark
|
|
|
Dog
|
Detailed explanation-1: -A Cash Cow is a market leader that generates more cash than it consumes. Cash Cows are business units or products with a high market share but low growth prospects.
Detailed explanation-2: -Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share.
Detailed explanation-3: -A problem child is one of the four categories in the growth-market share matrix describing a business with a small market share in a rapidly growing industry. A cash cow is one of the four BCG matrix categories that represents a product or business with high market share and low market growth.
Detailed explanation-4: -Stars: Products with high market growth and a high market share. Dogs: Products with low market growth and a low market share. Cash cows: Products with low market growth but a high market share.