BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Micro Environmental factors Six components of micro environment are: Company, Suppliers, Marketing Intermediaries, Competitors, General Public and the Customers.

Detailed explanation-2: -Customers, competitors, suppliers and other stakeholders are the elements of micro enviroment.

Detailed explanation-3: -A micro environment is the immediate surroundings of a company or organization, including suppliers, customers, and competitors. The micro environment is also known as the internal environment, the operating environment, and the business environment.

Detailed explanation-4: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.