BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Only the Market Leader should consider playing defensive
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The best defensive strategy is to attack yourself
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Strong competitive moves should always be blocked
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Find a weakness in leader’s strength and attack at the point
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Detailed explanation-1: -The biggest disadvantage to defensive strategy comes when a business does not understand its target market. All products and services should be aimed at particular demographics of the broader marketplace.
Detailed explanation-2: -What is Defensive Strategy? A defensive strategy is a marketing tool that management uses to defend their business from potential competitors. In other words, it’s a battleground where you have to fight and protect your market share by keeping your customers happy and stabilizing your profit.
Detailed explanation-3: -Encirclement Attack This means attacking the competitors based on their strengths and weaknesses at the same time. Simply put, encirclement attack is the combination of frontal and the flank attacks. If a company wants to use this strategy, they must have superiority in all areas.