BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Products in the star quadrant are in a market that is growing quickly and one where the product(s) have a high market share. Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage.

Detailed explanation-2: -Stars quadrant The business units or products with the best market share and generating the most cash are considered Stars. Monopolies and first-to-market products are frequently termed Stars too. However, because of their high growth rate, Stars consume large amounts of cash.

Detailed explanation-3: -In the BCG Matrix, when a division of an organization has a high relative market share and is in a fast-growing industry, it is called a A) Star. This is the definition of a star in this matrix. A cash cow is a firm that does well in a relatively slow growing market.

Detailed explanation-4: -BCG growth-share matrix – Stars Stars are products with a high market share in a high growth rate market. They generate cash and use cash at the same time. Companies should invest in stars to support their further growth as they are expected to become cash cows.

Detailed explanation-5: -Stars-Stars represent business units having large market share in a fast growing industry. They may generate cash but because of fast growing market, stars require huge investments to maintain their lead.