BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
WHICH OF THESE IS AN EXPANSION STRATEGY?
A
PROFIT
B
INTERNATIONAL
Explanation: 

Detailed explanation-1: -An international expansion strategy comprises market entry strategy including crucial choices in regard to primary markets of focus, determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model.

Detailed explanation-2: -International expansion strategies are multi-level strategic plans for growth. A business develops a global expansion strategy to enter a foreign market, establish the brand, and become profitable. With a global expansion strategy, growth becomes more planned and sustainable.

Detailed explanation-3: -Multinational corporations choose from among four basic international strategies: (1) international (2) multi-domestic, (3) global, and (4) transnational.

Detailed explanation-4: -An expansion strategy is synonymous with a growth strategy. A firm seeks to achieve faster growth, compete, achieve higher profits, grow a brand, capitalize on economies of scale, have greater impact, or occupy a larger market share.

Detailed explanation-5: -The baby diaper company expands its customer groups by offering the diaper to old aged persons along with the babies. The stockbroking company offers the personalized services to the small investors apart from its normal dealings in shares and debentures with a view to having more business and a diversified risk.

There is 1 question to complete.