BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

STRATEGIC MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which one of the following correctly defines marketing strategy?
A
identifying customer wants and satisfying them profitably
B
a plan of actions a business will take to achieve its marketing objectives
C
communicating with customers to become loyal to the business
D
a financial plan for the marketing of a product
Explanation: 

Detailed explanation-1: -A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

Detailed explanation-2: -A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Detailed explanation-3: -A marketing strategy is a business’s overall plan for reaching prospective customers. Usually, a marketing strategy describes a value proposition and key messages, and it has information about who the target market is-where they shop and what drives them to make a purchase.

Detailed explanation-4: -What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Detailed explanation-5: -The purpose of a marketing plan is to have a defined path to go to obtain new customers, strengthen relationships with current customers and clients, increase sales, improve retention and increase brand awareness.

There is 1 question to complete.