ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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According to the American Marketing Association (AMA), ____ represents all marketing activities-other than personal selling, advertising and public relations-that are directed at business or retail customers to boost sales.
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sales promotion
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selling
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sales promotion
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direct marketing
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Explanation:
Detailed explanation-1: -According to the American Marketing Association (AMA) sales promotion represents all marketing activities–other than personal selling, advertising, and public relations–that are used to stimulate purchasing and sales. PR activites enable an organization to influence a target audience.
Detailed explanation-2: -The key term in the American Marketing Association’s denition of marketing is Value.
There is 1 question to complete.