ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The promotional mix is the cost-effective combination of:
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personal selling, advertising, direct marketing, sales promotion, and public relations strategies
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advertising, direct marketing, sales promotion, and public relations strategies
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direct marketing and personal selling
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sales promotion and public relations strategies
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public relations and personal selling
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Explanation:
Detailed explanation-1: -A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
Detailed explanation-2: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.
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