ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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News release should always include the name, address, and phone number of the contact person sending out the release.
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False
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True
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -Always include contact information for the journalist’s reference, preferably at the top right corner. Write the body of the press release using news writing techniques and style. Be sure to include a headline; you also may include a subheadline. Provide a dateline, followed by the summary lead.
Detailed explanation-2: -Boilerplate: The boilerplate is a short paragraph that contains information about the company, such as its history, mission statement, and contact details. It is placed at the end of the press release so that media outlets can easily find it.
There is 1 question to complete.