ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -A satisfied customer is more likely to return. A return customer is more likely to purchase additional items. A customer purchasing additional items with which they’re satisfied is more likely to become brand-loyal. So, while customer satisfaction doesn’t equal customer loyalty, it can certainly lead there.
Detailed explanation-2: -Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Loyalty is the byproduct of a customer’s positive experience with you and works to create trust.
Detailed explanation-3: -Customer loyalty is the name given to a continued engagement between a customer and a business over time. It’s often referred to as a “commitment”, “faithfulness”, or “devotion”.