ENTREPRENEURSHIP

Detailed explanation-1: -A slotting allowance is a cash premium paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s product on the shelves.

Detailed explanation-2: -A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system.

Detailed explanation-3: -Product placement is a consumer promotion that involves using a brand-name product in a movie, TV show, sporting event, or in a commercial for another product.

Detailed explanation-4: -Coupon-A certificate that entitles a consumer to a price reduction or a cash refund. Demand-A schedule of the amount of a product that will be purchased at various prices.