ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
coupons
|
|
|
incentives
|
|
|
premiums
|
|
|
promotion
|
Detailed explanation-1: -Premiums or giveaways are low-cost items given to consumers at a discount or for free. They are designed to increase sales by building product loyalty and attracting new customers. They can also persuade nonusers to switch brands.
Detailed explanation-2: -Premiums-low cost item given to customers at a discount or free. Deals-short term price reductions.
Detailed explanation-3: -A premium is something you get either for free or for a small shipping and handling charge with your proof of purchase (sales receipt or part of package). Remember wanting your favorite cereal because there was a toy in the box? The toy is an example of a premium.
Detailed explanation-4: -premiumsLow-cost items given to consumers at a discount or for free.