ENTREPRENEURIAL MARKETING
PROMOTION STRATEGIES
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The main function of publicity is to:
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Enable an organization to influence a target audience
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Develop a positive perception or awareness of the organization in the marketplace
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Stimulate sales, reinforce advertising, and support selling efforts
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Increase sales, inform potential customers about new products, and create a positive image
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Explanation:
Detailed explanation-1: -From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling.
Detailed explanation-2: -Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
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