GK
BUSINESS MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Sample
|
|
|
Focus Group
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes toward a product, service, concept, advertisement, idea, or packaging.
Detailed explanation-2: -Focus groups are used in market research to understand better people’s reactions to products or services or participants’ perceptions of shared experiences. The discussions can be guided or open.
Detailed explanation-3: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.
Detailed explanation-4: -Single Focus Group. This is what most people think about when asked about focus groups. Mini Focus Group. Two-Way Focus Group. Dual Moderator Focus Group. Dueling Moderator Focus Group. Respondent Moderator Focus Group. Remote Focus Group.