GENERAL KNOWLEDGE

Detailed explanation-1: -The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the natural environment. Marketers should be aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

Detailed explanation-2: -The natural environment is another important factor of the macro-environment. This includes the natural resources that a company uses as inputs that affects their marketing activities. The concern in this area is the increased pollution, shortages of raw materials and increased governmental intervention.

Detailed explanation-3: -Natural resources such as lumber, coal, or gold are the basis of all production. Market participants can invest in natural resources via anything that has been mined or collected in raw form.

Detailed explanation-4: -The physical environment includes land, air, water, plants and animals, buildings and other infrastructure, and all of the natural resources that provide our basic needs and opportunities for social and economic development.

Detailed explanation-5: -Economic environment consists of factors that affect consumer purchasing power and spending patterns.