GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The practice of selling two or more separate products together for a single price is:
A
Bundling
B
Dumping
C
Both (a) and (b)
D
None of the above
Explanation: 

Detailed explanation-1: -What Is Bundling? Bundling is when companies package several of their products or services together as a single combined unit, often for a lower price than they would charge customers to buy each item separately.

Detailed explanation-2: -Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. This strategy is used to encourage customers to buy more products. McDonald’s Happy Meals are an example of product bundles.

Detailed explanation-3: -Product bundling is the term for several individual goods or services sold together as a combined package at a lower price than if they were sold individually. Common examples of product bundles are value meals at restaurants, beach kits, or shampoo and conditioner sets.

Detailed explanation-4: -A bundling strategy is when a retailer packages complementary products as a group of items that can be purchased together. Retailers may offer a discounted price for bundle offers or add-ons.

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