GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Bundling
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Dumping
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Both (a) and (b)
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None of the above
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Detailed explanation-1: -What Is Bundling? Bundling is when companies package several of their products or services together as a single combined unit, often for a lower price than they would charge customers to buy each item separately.
Detailed explanation-2: -Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. This strategy is used to encourage customers to buy more products. McDonald’s Happy Meals are an example of product bundles.
Detailed explanation-3: -Product bundling is the term for several individual goods or services sold together as a combined package at a lower price than if they were sold individually. Common examples of product bundles are value meals at restaurants, beach kits, or shampoo and conditioner sets.
Detailed explanation-4: -A bundling strategy is when a retailer packages complementary products as a group of items that can be purchased together. Retailers may offer a discounted price for bundle offers or add-ons.