GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
A product mix dimension referring to the number of product lines carried by a company.
|
|
Width
|
|
|
Depth
|
|
|
Either A or B
|
|
|
None of the above
|
Explanation:
Detailed explanation-1: -Width, also known as breadth, refers to the number of product lines offered by a company.
Detailed explanation-2: -The width of the product mix refers to how many product lines the company carries. the line. The length of the product mix refers to the total number of items in its product mix. hand soaps, six shampoos, & four dish washing detergents.
Detailed explanation-3: -The width (or breadth) of a product line refers to the total number of product lines provided by a company. The wider the width, the more types of products are offered by the company. For example, if a company sells juices and soft drinks, that means it has two product lines.
There is 1 question to complete.